Private training · Plano, TX
530+ sign-ups from $2K
Private training in Plano. Instagram, Facebook and Google ads built from Cruz Coaching's real sessions brought in more than 530 sign-ups for 1-on-1 and small group training, from $2K in ad spend.
- 530+
- sign-ups
- $2K
- ad spend
- ~$3.77
- per sign-up

Coach Cruz
Private trainer, Cruz Coaching
The challenge
Where they started
Cruz Coaching trains players one on one and in small groups. The ads had to show the actual sessions, not a generic soccer clip.
What we did
- 1
Their real sessions
The ads are cut from Cruz Coaching training on the field.
- 2
1-on-1 and small groups
Parents see both: a private session, and training with a few players.
- 3
Parents nearby
Shown on Instagram and Facebook to parents around Plano, plus Google for parents searching for private training.
- 4
A session they can book
The ad points parents to sign up for a private or small group session, at about $3.77 a sign-up.
How it rolled out
Film
Real Plano sessions cut for the ads
Live
Instagram, Facebook and Google ads to parents nearby
Result
530+ sign-ups from $2K in ad spend
The numbers
From the ad account. Cost each = ad spend divided by sign-ups.
The ads show the real sessions. More than 530 players signed up from $2K in ads.
Coach CruzPrivate trainer · Cruz Coaching, Plano, TXFree · 15 minutes
Book yourstrategy call.
Tell us what you want to fill. On the call we'll show you exactly how we'd get local parents signing up, and what it would cost. We only take a set number of programs at a time, so if we're full we'll say so.
- 1
Answer a few quick questions
Mostly one tap. About a minute.
- 2
Pick a time that works
Any day of the week, morning to evening.
- 3
Get your plan on the call
What it would cost to fill your spots, and if we're a fit. No pressure.


