Academy · Palisades Park, NJ
$2 per parent lead
Six months of local video ads for BSM Elite in Palisades Park. More than 1,200 qualified leads came in for his program, at about $2 each.
- $2
- per lead
- 1,200+
- qualified leads
- 6 mo
- of ads
BSM Elite
Youth academy
The challenge
Where they started
BSM Elite needed parents in Palisades Park finding the academy, at a cost per lead that made sense to keep running.
What we did
- 1
Their real sessions
The ads used footage from BSM Elite training, not stock clips.
- 2
Parents nearby
Shown to parents around Palisades Park, on Facebook and Instagram.
- 3
A lead they can call
Qualified parents for his program, with a name, number and the kid's age.
- 4
Held at $2
We kept the cost around $2 a parent lead across the six months.
How it rolled out
Month 1
Reels live to parents around Palisades Park
Month 3
Cost per lead settled at about $2
Month 6
More than 1,200 qualified leads for his program
The numbers
From the ad account. Cost each = ad spend divided by leads.
More than 1,200 qualified leads came in for his program over six months, at about $2 each.
BSM EliteYouth academy, Palisades Park, NJ
Free · 15 minutes
Book yourstrategy call.
Tell us what you want to fill. On the call we'll show you exactly how we'd get local parents signing up, and what it would cost. We only take a set number of programs at a time, so if we're full we'll say so.
- 1
Answer a few quick questions
Mostly one tap. About a minute.
- 2
Pick a time that works
Any day of the week, morning to evening.
- 3
Get your plan on the call
What it would cost to fill your spots, and if we're a fit. No pressure.